Wallet loyalty campaign ideas, with sample messages
Send a message straight to your customers’ wallet card: once, on a schedule, or automatically.
Every idea below comes with a message you can copy word for word, then reword so it sounds like you. These are the same starting points LoyalTea puts in the editor when you sign in.
What is a wallet campaign?
Your three options
One-time goes out once, either right away or at a time you pick. Recurring repeats on a schedule you set, daily, weekly or monthly. Automatic waits for something to happen to a customer, like getting close to a reward, and sends only to them.
What already runs by itself
LoyalTea sends one message for you, on every program: when a customer earns enough for a reward, their card tells them. It appears in your list marked “Set up for you” the first time someone earns one. You can reword it or pause it, but you cannot create it or move it to a different moment.
What your customer actually sees
Your words always appear on the card itself, and that part you control. The banner that pops up on the lock screen is a separate thing and not something to count on. On Android, Google writes that banner, not you.
Keep it short and put what matters first. A long message gets cut off on the lock screen, and the rest waits until they open the card.
Do not repeat your business name. It is already the title of the message.
What should I send?
They are grouped the way the product groups them, so what you read here is what you meet once you sign in.
Names, numbers and times fill in from your own program when you start from one of these.
One-time
Goes out to everyone, or a group you pick, the moment you press send.
Something new
Sample message Something new just landed. Come take a look next time you’re in.
Closed / hours change
Sample message We’re closed Monday and back Tuesday at 7am. Sorry for the short notice!
Limited-time deal
Sample message 48 hours only: 20% off your next visit. Just show your pass.
Program update
Sample message A small update to how stamps work. Nothing you’ve earned is lost. Ask us in store.
Recurring
Goes out to everyone on a repeating schedule you choose.
Quiet-hour boost
Sample message Wednesdays are our quietest. Drop in around 2:00 PM and skip the wait.
Weekend push
Sample message The weekend’s here. Come see us, we’re saving you a spot.
Staff pick of the week
Sample message This week’s pick is in. Ask us what we’re recommending.
Automatic
Goes out to one customer at a time, when they reach a moment you pick.
Almost there
Sent once per customer, when they get within a few stamps of a reward you choose.
Sample message You’re 1 stamp away from your next reward: a free coffee. Come see us!
Next reward in reach
Sent once when a customer is a few stamps short of whichever reward is next for them, then again after they redeem and start climbing again.
Sample message You’re almost at your next reward. Come see us and make it yours!
Halfway there
Sent to anyone at or above the number you set, including customers who are already there when you turn it on. Each customer gets it once.
Sample message You’re over halfway to your next reward. A few more visits and it’s yours.
We miss you
Sent when a customer hasn’t visited for the number of days you set.
Sample message It’s been a while. We’d love to see you back this week.
Birthday treat
Sent once a year on the birthday a customer chose to share at sign-up. Only customers who shared one are reached.
Sample message Happy birthday from all of us! Come by this week for a little treat on us.
Anniversary thanks
Sent once a year, on the day they first joined your program.
Sample message Another year with us today. Thank you for being part of the family!
Milestone cheer
Sent the moment a scan lands on a milestone visit: their 5th, 10th, whichever number you pick.
Sample message That was a milestone visit. Thanks for being a regular!
After-reward follow-up
Sent a few days after a customer redeems a reward, once per redemption.
Sample message Hope you enjoyed your reward! Your card is ready for the next one.
Visit thank-you
Sent a few hours after a visit, once per visit.
Sample message Thanks for coming by! See you next time.
Last call on an offer
Sent about 24 hours before any of your offers closes.
Sample message Last call! One of our offers ends tomorrow. Don’t miss it.
A reward is ready
Set up for youSent the moment a customer earns enough for a reward.
Example: “Your free coffee is ready. Show your pass at the counter.”
Nothing to set up. LoyalTea turns this one on for every program.
How often is too often?
Google allows three notifying messages per card per day, and LoyalTea budgets your sends to fit inside that. Campaigns you schedule also wait out your quiet hours, which you set in Settings. Four automatic messages are the exception and go out right away, because they follow something a customer just did: “A reward is ready”, “Every nth visit”, “Reaches a number” and “Close to their next reward”. The other automatic messages wait out your quiet hours too.
Worth knowing: going over the limit does not show you an error. The message is simply never delivered. Sending less often is what makes each one land.
Ready when you are
New to LoyalTea? Request access and we'll set your program up with you. Already on board? Sign in with your business Google account.